Publication plan

Publication plan

Title:  SHOUT

Positioning statement: For indie music fans written by writers

Frequency of publication: monthly

Price: £3.00

Distribution: supermarkets, music stores, gigs, libraries

Rationale: The approach of the magazine is to provide exclusive interviews and articles about bands/artists of that genre of music. Its main purpose is to entertain the fans and give them an insight of what their favourite artists are doing.

Style:  The style will be informal with elements of information using a friendly and humorous tone but also giving formal opinions. The magazine is for all indie fans and therefore will use a simple language that will be easy to grasp.

Regular content:

- Competitions

- Local gig reviews

- Concert reviews

-Hit of the month

-Favourite artist of the month

-Highlight shoots

-Fan page

-Fans chosen tune of the month

Feature content:

-An interview with Kasabian

- The Kaiser Chiefs get down and dirty

- The Killers talk about their band name

-Ellie Goulding talks about how she made it in LA

-The Kooks speak about their new album

-Eliza Doolittle tells us about her new single

-The Wombats are interviewed on their gig

-New singer Lisa Mitchell tells us about her big hit

-Mumford&Sons speak about their childhood in Scotland

-My Bloody Valentine look for their very own valentines

-Radiohead come back from tour

-The script talk about their crazy fans

-Ed sheeran talks about selling his instruments

-Tokyo Police Club visit Tokyo

-The View talk about their hit ‘Face for the radio’

-The Arctic Monkeys speak about performing at wakestock

-Bombay bicycle club talk about fame

-Coldplay speak about their 2week long tour

-Florence and the machine talk about V-fest

House style:

Coverlines:  Book antique

Headlines:  berlin sans FB demi

Standfirst: berlin sans FB demi 14pt

Captions: berlin sans FB demi  8pt

Features first paragraph:  Drop capital berlin sans FB demi, 5 lines deep and first two words in capitals

News first paragraph: first two words in bold capitals

Body text: calibri 11pt

Colour scheme:  purple, black and gold